In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include:

• Company websites
• Social media
• Search engine rankings
• Email marketing
• Online display ads
• Corporate blogs

Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one.

In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include:

• Company websites
• Social media
• Search engine rankings
• Email marketing
• Online display ads
• Corporate blogs

Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one.

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